In the Loop is a new 2024 tech fashion accessory product line produced by Pavilion Gift Company.
I led the product line design from the very first ideation to the arrival of mass production for each of over 30 SKUs. This includes market research, mock ups, type layout, sentiment development, packaging design, sizing, and working directly with manufacturers to produce samples and approve final products. I designed the packaging and curated the styles as well as the materials used in the line. I additionally provided photography direction, displayer design, logo design, and marketing assistance.
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