Hook, Knit, & Wit is a new 2024 crafting-centered product line produced by Pavilion Gift Company.
I led the product line design from the very first style ideation to the arrival of mass production. This includes market research, mock ups, type layout, sentiment development, packaging design, and working directly with manufacturers to produce samples and approve final products. I created all of the artwork, patterns, and text assets used in the line. I additionally provided photography direction, logo design, and marketing assistance.
Formats I have designed for this line include mugs, tea towels, a fold-flat collapsible basket, a yarn bowl, wax-reveal candle, glassware, and more.
All images and products are property of Pavilion Gift Company. Do not repost.